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How it’s calculated

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Built from

  • ShopifyQL sessions

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Known caveats

  • Primary commerce-side traffic authority.
  • The Shopify sync can replace the live partial reporting day; it is not guaranteed to be finalized until the day closes.

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Where this appears

  • Overview KPI strip
  • Sessions and conversions chart
  • Checkout funnel
  • Stores conversion rate
daily_snapshot; entity: store; same-day fold: last; additivity: semi_additive.Join and identity keys
  • snapshotDate
  • Organization and store are resolved from the authenticated request.
  • Reads use a half-open interval: recorded_at >= start and recorded_at < end.
  • ShopifyQL sales values are used as reported; no extra paid-order filter is added by Aloftly.
Timezone. ShopifyQL groups by the shop reporting date; Aloftly stores that date as a UTC-midnight label. Order lifecycle events retain their provider timestamp.Currency. Not applicable.Freshness. Finalized daily snapshot from Shopify.