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How it’s calculated

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Built from

  • POST analytics estimatedMonthlyRevenueImpact

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Known caveats

  • Canonical scoped POST snapshot; never sum across snapshots.
  • Rows published before currency retention may lack a currency code; the dashboard renders those amounts without a symbol.
  • This provider estimate is not the same calculation as Experiment OS monthly incremental revenue.

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Where this appears

  • A/B Test Results widget
  • Experiment OS ROI
experiment_snapshot; entity: experiment; same-day fold: sum; additivity: non_additive.Join and identity keys
  • sourceLineageId
  • experienceId
  • snapshotDate
  • Organization, store, connection lineage, experiment, and result scope are server-derived.
  • Generic metric publication uses only the unfiltered scope; linked custom-event scopes remain in Experiment OS.
  • Current variation metrics exclude the control variation unless the field describes the experiment as a whole.
Timezone. Result snapshots require a verified IANA Intelligems reporting timezone. Provider-local days are stored with their UTC bucket boundaries.Currency. Currency is supplied by the Intelligems result. Aloftly does not convert currencies.Freshness. Hourly scheduled capture while the experiment is relevant.