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How it’s calculated

Built from

  • Manual inputs or approved Intelligems projection

Known caveats

  • NULLIF guards make unavailable or zero-denominator calculations return null rather than a fabricated zero.

Where this appears

  • Experiment detail Results tab
  • Experiment OS ROI summaries where applicable
One Aloftly experiment record.Join and identity keys
  • org_id
  • store_id
  • experiment id
  • Tenant scope is enforced by the experiment row.
  • No cross-experiment aggregation is implied by this field.
Timezone. Runtime uses end_date - start_date as calendar dates.Currency. Not applicable.Freshness. Recomputed by PostgreSQL whenever the saved inputs change.