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How it’s calculated

Built from

  • cro_experiments.test_incremental_revenue

Known caveats

  • Null means no measured eligible experiment result.
  • The currency is unknown until Experiment OS persists it explicitly.

Where this appears

  • Stores store cards
One store-wide lifetime sum across eligible experiments.Join and identity keys
  • Organization id
  • Store id
  • Only experiments eligible for ROI attribution are included.
Timezone. Lifetime as-of value; no event-time window is applied.Currency. Experiment OS does not yet persist a currency code for this rollup.Freshness. Computed from current eligible Experiment OS rows at render time.